Sunday 31 March 2013

Chapter 3


Chapter 3

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary

     This research aimed on determining what the factors that made adults watch Adventure Time were.
     Its design used a descriptive method as it used the information gathered from articles and interviews found on webpages. The research findings are the following:
     1.    Characters that age as the show progresses give depth to the show’s plot.
     2.    Having a diverse set of characters and settings allow one to come up with creative ideas for an episode.
     3.    Adding humour that appeals to both young and older audiences can attract a lot of viewers.
     4.    Making the show nostalgic appeals to adult viewers.
     5.    Giving the show a dark and mysterious past makes it more interesting to watch.
     6.    Having non-stereotypical female characters can attract female adult viewers.
     7.    Ending morals with twists make the show unpredictable which, in turn, continues to make it more interesting.
     8.    Venturing deeper into some of the character’s personalities not only gives more depth to the show’s plot but also adds interest in the viewers.

Conclusions

     Based on the findings of this research, the following conclusions are made:
     1.    The strongest element to any television show is its characters. No matter what the plot of the story is; how vague it is, as long as the characters have these colourful personalities, any episode can be made interesting to watch, no matter how weird and random it could get. The characters are the ones who will carry out the episode, so giving them a kind of complicated psychology will make it more interesting for the viewers, unless they are too young to understand.
     2.    You don’t always have to have a planned out plot or story for a television show. Adventure Time has succeeded in making five seasons and none of which has had proper story lines. As long as you can make episodes which are entertaining and are still related to the main point of the show, which in this case is about two best friends who hang out together, then you can still succeed in making a cartoon which will be enjoyed by many.

Recommendations

     After drawing the conclusions, the researcher hereby makes the following recommendations:
     1.    The strongest element to any television show is its characters. No matter what the plot of the story is; how vague it is, as long as the characters have these colourful personalities, any episode can be made interesting to watch, no matter how weird and random it could get. The characters are the ones who will carry out the episode, so giving them a kind of complicated psychology will make it more interesting for the viewers, unless they are too young to understand.
     2.    Animators can do some more research on how exactly cross-audience appeal is accomplished in cartoons. So that those aspiring to become animators themselves in the future will be able to accomplish the same feats Adventure Time has reached.

References:
Electronic Media

Mclaughlin, R. (2011, April 13). The geek appeal of Pendleton Ward’s Adventure Time. Retrieved February 3, 2013 from http://www.denofgeek.com/tv/20794/the-geek-appeal-of-pendleton-ward%E2%80%99s-adventure-time

Friedlander, S. (2012, Dec. 1). ‘Adventure Time’: The animated kids show you should be watching. Retrieved Feb. 17, 2013 from http://flavorwire.com/350146/adventure-time-the-animated-kids-show-you-should-be-watching

Ohannessian, K. (n.d.). Pendleton Ward on keeping “Adventure Time” weird. Retrieved Feb. 3, 2013 from http://www.fastcocreate.com/1681874/pendleton-ward-on-keeping-adventure-time-weird

Clark, N. (2012, Nov. 14). ‘Adventure Time’: Post-apocalyptic ‘candyland’ attracts adult fans. Retrieved Feb. 17, 2013 from http://herocomplex.latimes.com/tv/adventure-time-post-apocalyptic-candyland-attracts-adult-fans/#/0

Anders, C.J. (2012, March 2). Pendleton Ward explains how he's keeping Adventure Time weird. Retrieved Feb. 28, 2013 from http://io9.com/5890128/pendleton-ward-explains-how-hes-keeping-adventure-time-weird

Rugnetta, M. (n.d.). The Retro Awesomeness of Adventure Time. Retrieved Feb. 17, 2013 from http://www.thirteen.org/programs/idea-channel/the-retro-awesomeness-of-adventure-time/

Eddy, M. (2012, July 10). Inside the fun factory: An elucidating discussion with Pendleton Ward, the creator of Adventure Time. Retrieved Feb. 17, 2013 from http://www.geekosystem.com/pendleton-ward-interview/

Waldron, M. (2012, Oct. 18). Why I love 'Adventure Time'. Retrieved Feb. 28, 2013 from http://www.btchflcks.com/2012/10/why-i-love-adventure-time.html

Lynn, A. (2012, Dec. 11). Adventure Time, come on grab your friends!. Retrieved Feb. 28, 2013 from http://www.nerdyfeminist.com/2012/12/adventure-time-come-on-grab-your-friends.html

Northrop, S. (2012, Dec. 19). The Adventures in “Adventure Time”. Retrieved March 24, 2013 from http://nhspawprint.com/arts-entertainment/2012/12/19/the-adventures-in-adventure-time/

Q&A with Adventure Time creator Pendleton Ward and producer Fred Seibert. Retrieved March 23, 2013 from http://news.turner.com/press_kits_detail.cfm?presskit_id=185&press_section_id
=2588

Franich, D. (2013, Feb. 22). Adventure Time. Retrieved March 31, 2013 from http://www.ew.com/ew/article/0,,20675616,00.html

Asay, P. (n.d.) Adventure Time with Finn & Jake. Retrieved March 31, 2013 from http://www.pluggedin.com/tv/abc/adventuretimewithfinnandjake.aspx

Lechevallier, M. (2012, May 13). Adventure Time: Season four. Retrieved March 31, 2013 from http://www.slantmagazine.com/tv/review/adventure-time-season-four/328

Leiber, J. (2013, Jan. 29). All your fault Adventure Time review. Retrieved March 31, 2013 from http://popcitizen.com/2013/01/29/all-your-fault-adventure-time-review/

Chapter 2

Chapter 2

DISCUSSION

What are the factors that make adults watch Adventure Time?

Reviews on Adventure Time

     The television show, Adventure Time, has been gaining more and more popularity since its release. It has acquired a large fan base which is composed of, not only children, but also adults. Although the show may be a children’s cartoon, it has expanded into something much more complicated. It has created a world filled with such fantastic places and creatures such as: Candy people, Rainicorns, Snow Golems, Fire Wolves, Wizards, Witches, Goblins, Gnomes, Ancient Psychic Tandem War Elephants, and many more. Each episode, though it is not very long, is filled with interesting stories which usually end with equally interesting morals or even cliffhangers. A critic, Darren Franich, from the website Entertainment Weekly said, “Episodes of Adventure Time are barely 12 minutes long. They're not all perfect, but they're never not interesting. At its best the animated series — much like Buffy the Vampire Slayer or Watchmen — reanimates old genre tropes and discovers fascinating new depths. Creator Pendleton Ward has turned the series into an emotionally intricate look at adolescence, jealousy, obsession, parental anxiety, and maturity. It's also a fantasy panorama filled with alternate universes, penguin sidekicks, musical interludes, and a kingdom made of candy.”
     Also, when it comes to morals, they never cease to make episodes wherein no matter how deep the moral of the story actually is it can still be comprehended by children who watch it. An example would be the episode Web Weirdos, which was about these two giant arachnids that were having marriage issues. This is actually something that a lot of adults face in a relationship, and Finn was able to help the two spiders fix it. The writers of the show have a unique way of showing morals in their stories, making sure that it does not wander off from the fact that it is one of Finn and Jake’s adventures. The critic, Mike Lechevallier, from Slant Magazine said, “Adventure Time's recurring themes and examination of morals have also greatly evolved in its fourth season. The idea of everlasting, all-encompassing love and its accompanying joys and hardships have always been somewhat of a primary focus for series overseer Pendleton Ward and his creative team, but never have the intricacies and ramifications of adoration been pushed to the forefront of Finn and Jake's exploits as they are here.”
     The characters are also a very big element of the show. Unlike most shows, even the minor characters in Adventure Time seem to have a deeper psychology in them than they appear, and they are able to show this all in one episode. A critic named Joseph Leiber from the website Pop Citizen said, “I do want to note the immense creativity and complexity that goes into the conceptualization of the characters in Adventure Time, from the Lemongrab of Season Three that was initially a one-off, to Goliad, to Donny the obnoxious Jerk. They’re not just monsters, beasts or shallow characters that merely serve to move the plot of an 11-minute ep forward. Rather, they come pre-loaded with ethical implications, philosophical questions that will leave you scratching your head well after the show ends, and not-so-simple resolutions.”
     The show has been making some remarkable progress over every season. It gets deeper into its past and darker with its characters as well. Even if the show’s main plot is about two best friends who like to hang out with each other, it has ventured deeper into other aspects of the show. Due to this, a lot of people have questioned on whether this show is intended for children or not, especially since it has a lot of appeal to older audiences. However, the creator, Pendleton Ward, stated himself that he made the show for children. It is just that the type of humour he applies to it can be enjoyed by both young and old. But, besides that, there must be other reasons why adults enjoy watching it. Let us enumerate what other factors the show has which could also appeal to these older viewers.

Factors that make adults watch Adventure Time

A.  Aging Characters

      Unlike most cartoons, the characters in Adventure Time are not trapped in a permanent childhood. These characters mature as the show progresses, not only by age but also through their personality or mentality. Finn the Human, the main protagonist, was twelve years old when the show first began. Now he has turned fourteen, and along with that, his mind has also matured. During the early episodes of the series, his goal in life was to be an adventurer like his adoptive parent, Jake’s dad, and he had this idea that anything evil must be slain and that anybody with bad intentions must be evil. However, after some adventures, he has learned to be more understanding; that not everybody who does evil things are evil and that someone who is evil, given the chance, can still be turned to good.
      Another example is Jake’s relationship with his girlfriend, Lady Rainicorn. In the beginning of this series, the two have already been portrayed as lovers, and as the show progressed, we learned just how much these two loved one another. We know that Jake would do anything to be able to have adventures and still be able to spend time with his girlfriend, just as we know that Lady Rainicorn would risk her life to save Jake if he was ever in any danger. In fact, their love has even blossomed into parenthood when Lady Rainicorn became pregnant and gave birth to five beautiful Rainicorn-puppies.
      Creating the show in this way makes it more interesting to watch, since the concept will not wear out in time. The show’s main plot, after all, is about two friends who like to hang out. That is a very vague idea for a series, so giving these characters lives that actually age in time was a good idea. Now the audience watches to see how their lives will unfold and how these characters will be as they mature.

B. Anything is Possible

      The show is filled with a diverse set of characters and settings. It has got a plethora of princesses, each with their own kingdoms, kings, wizards, monsters, and many more creatures that one could imagine. Due to this, the writers of the show could never run out of ideas for a new episode. They could think of anything to write about and it could still make sense since, in Adventure Time, almost anything is possible.
      Most episodes would start out with Finn and Jake just strolling along, maybe even having a conversation until they would stumble upon something which would start their adventure. Like, a talking skeleton that’s giving away free magic powers, a witch’s garden filled with doughnuts, a gladiator’s arena which is ruled by the Fight King, etc. In some episodes, they would be dealing with princess-related problems, usually ones that involve the Ice King kidnapping them. But there are also some situations which don’t involve him, like in the episode, Jake vs. Me-Mow, Wildberry Princess finds out that she is going to be assassinated so she asks Finn and Jake for their help, and in the episode, Ghost Princess, Finn and Jake help free the princess from her ghostly form and ascend to the afterlife. There are also some episodes which would discuss the lives of certain characters and their relationship with other characters in the show. Marceline the Vampire Queen is a very good example for this since she has a lot of issues with a number of people in the Land of Ooo.
      The episodes that the writers come up with don’t follow any proper plot. As mentioned, they just come up with whatever comes to mind. Pendleton Ward stated that, the writers write for themselves, so basically, anything goes. Although, this makes it all the more interesting to watch since, every episode is a new adventure for Finn and Jake. It’s a new place filled with new faces and a new experience waiting to happen. One can only guess what they have in store for us.

C. Humour with Cross-Audience Appeal

      People have questioned whether Adventure Time was really for kids or not, due to some of the inconspicuous jokes and puns in the show. However, this is because the type of humour which Pendleton Ward applies in it is one that can be enjoyed by both children and adults, or at least that is what he tries to do. He believes that there is humour which can be enjoyed by the young and old, and that’s what he wants Adventure Time to be; something that not only the children can enjoy but also the adults as well.
       A great thing about the writers of the show is that they don’t restrict themselves when coming up with jokes. They don’t stop to think about whether children could understand it or not. They just write down whatever they think is funny and hope that other people will find it hilarious as well. What makes this interesting is that, most of the time, it’s the simple puns that actually catch on. Things like using random made-up words to express their distress or frustrations are the ones that are remembered by most viewers. You can tell since a lot of the fans have been using some of these words ever since.
      It’s not easy to accomplish something like this, but Pendleton Ward was able to succeed this feat. Because of this formula, he was able to attract viewers of all ages and, in turn, make Adventure Time a success.

D. Nostalgia

      Adventure Time is known to have this nostalgic factor. In most episodes, one could relate to what Finn and Jake are experiencing. For example, in the episode, Rainy Day Daydream, Finn and Jake are forced to stay indoors for the day since it is raining knives, due to the knife storm. So they decide to play a game of “lava on the floor” which is a very nostalgic game since, a lot of children have tried playing that at least once in their lives. Besides games, there are also other things which the viewers can relate to, like the feelings these characters would have in certain situations. In the episode, Who Would Win? Finn and Jake get into an argument. Watching that episode, one could relate to the two if he had a sibling whom he would also argue with a lot.
      This nostalgic factor is accomplished due to the fact that the writers like to write stories they would have enjoyed themselves as a child. To put it simply, they are writing for the kid version of themselves. It is also said that they use some of the ideas they have thought of back when they were still children as well. With the idea of people in their thirties writing stories based on the ideas they had during their younger years, it is no wonder why this show can feel very nostalgic.

E. A Dark Past

      Adventure Time is set in a post-apocalyptic world, wherein most of the inhabitants of the Land of Ooo are actually mutants, while Finn is the only human being left. It is said that this was all due to the Mushroom War which occurred a thousand years ago. However, there is not a lot of information about the shows past. Pendleton Ward explained that he doesn’t want to dwell too much into it, since war is a touchy subject in a children’s cartoon and it would be too depressing. So instead, they make some episodes which would show relevant scenes from the said war, however, they are never violent and do not show anything related to guns and other war machines at all. For example, the episode Simon and Marcy shows how Marceline and the Ice King lived through the shambles of the destroyed city, 996 years ago. Basically, they only show scenes from the past in order to help the viewer understand the personality of a certain character further, like the Ice King.
      Giving a children’s show something like a dark and mysterious past is not something that all children could completely understand. It is why adults find the show so interesting. It is filled with these subliminal messages from the past, like the ruins you can find in the background, and it makes one wonder what could have happened to this land. More importantly, it makes one wonder how the two characters, Marceline and Ice King, ended up to where they are now and how they got there, since those two are the only ones known for living through the war.

F. Non-Stereotypical Female Characters

      A lot of the characters in Adventure Time are female. Majority of which are princesses, but there are also others like Marceline, Lady Rainicorn, and if you count the gender-bent episode, Fionna the Human, Cake the Cat and Ice Queen. But unlike most cartoons, these female characters are not like the usual stereotypes. They are more genuine and have realistic personalities. Although in some cases they become damsels-in-distress, there are also other cases wherein they will be given the chance to fight back. Like in the episode, Lady and Peebles, wherein Princess Bubblegum and Lady Rainicorn have to save Finn and Jake who were in the custody of Ricardio, the Ice King’s evil former heart. Showing the different personalities that these characters have and allowing them to be whatever they want to be is great, since it also attracts more adult female viewers as well.
      In terms of romance, Fionna makes a great example and possibly a good role model since she has shown that she doesn’t need to be in a relationship to be happy or to feel needed. She knows what she wants and is very independent. Hopefully, girls could learn from her and realize that relationships are not the most important things in one’s life; at least at a young age, and that having platonic friendships with boys are all right too.
      When creating female characters, Pendleton Ward focused on making them as normal as he made Finn. He wanted them to have cool personalities and was trying not to make them stereotypical at all. Because of that, an array of cute and likeable female characters was born; Marceline being a fan favourite.

G. Morals with a Twist

      Although some episodes from Adventure Time can get very random, they can still come up with some very heart-warming morals. However, like most of their episode’s conclusions, even these morals end with a twist. When Pendleton Ward adds morals to some episodes, he likes to “flip it on its head” and make fun of it a little. So, even with these kinds of episodes, it will still leave you thinking.
      One episode to refer to would be "Princess Cookie". It was about a cookie who wanted to fulfill his dream to become a princess by any means necessary. However, since he tried to use force to take Princess Bubblegum's crown by keeping some candy people as hostages, he became a criminal. Although, Jake realized that he was a good guy at heart and decided to help him attain this dream. In the end, he did become a princess while he resided in a mental asylum. The lessons there were that you should not do unlawful acts to attain your aspirations and that it is easier to reach your goals if you have good friends to help you. There are a lot of episodes that have these kinds of weird endings and after you watch them, it gives you these conflicts of emotions. There are not a lot of cartoons that can do that, making it another reason to why this show interests so much people. One would always think that morals were supposed to make one feel good and reflect but when he/ she watch these morals, it will make him/ her think twice.

H. Characters with Complicated Personalities

      Unlike most cartoons, Adventure Time has ventured deeper into its characters personalities as it progressed. Although these characters may seem like happy and playful people, most of them actually have very sad origins. Finn is the only human left in the Land of Ooo, and the whereabouts of his true parents or whatever happened to them was never mentioned. Despite this fact, he was never seen questioning this at all. Instead, we see some moments when he just sits and contemplates on life.
      Another example is the Ice King. At first, one would label him as the antagonist. However, there have been some episodes which have revealed that he is not actually evil but insane. The Ice King used to be a compassionate and caring human being named Simon Petrikov until he came across the magical crown he wears to this day. Ever since he started to wear the crown, he began seeing and hearing things which continued to drive him insane even if he would not wear it. Over time, it caused his body temperature to drop, turning his skin blue, his hair turned white as it grew, and his nose had grown long and pointy as well. In the episode, Simon and Marcy, it showed that he was always put into situations which would force him to wear the crown, since it also gave him the power to control ice and snow. Due to this, he slowly began to forget about his past life as a human each time he wore it. This is only one side of the Ice King; his past. Today, he is a powerful being, however, because of his insanity; he is often unaware of this. A lot of people would think of him as a pathetic fool, mostly because he does act like one most of the time.
      Giving these characters such colourful personalities, whether they are sad or joyful ones really make the show more interesting to watch. The psychology of these characters can affect how the story of each episode will turn out; making the show as unpredictable as it always is. Since psychology is a little difficult to comprehend, it must be another reason that attracts adults to watch Adventure Time.

Negative Reviews on Adventure Time

     Although the show has gained a lot of viewership, there are also others who are not at all keen on watching the series. These are mostly concerned parents and possibly fans of other shows that are envious of Adventure Time’s success. Due to this, they have also made their own reviews on the show which feature most of its flaws. They are the following:
·         Finn and Jake rely too much on weapons and violence in order to resolve problems.
·         There is a mild use of gateway language such as “sucks” or “friggin”.
·         It has this over-the-head adult kind of humour.
·         Finn is seen without his clothes on in some episodes, like in Wizard, wherein towards the end of the episode, everyone’s clothes get incinerated and a log covers their crotch.
·         There are some intense scenes like the Nightosphere which is a depiction of hell.

     First of all, not every television show is perfect, no matter how much positive reviews it receives from a lot of people. However, it is still good to point out some of the flaws it may have in order for the creators of the said show to be able to work on making it better. Although Finn and Jake use violence to solve most of their problems, these problems are usually the ones that involve defeating evil monsters and other creatures of that sort. They don’t always use violence on the innocent. However, for the sake of concerned parents, it is probably a good idea to put this show in a later time slot, since it is better suited to children aged 10 years old and above.

Sunday 24 March 2013

11 - Characters with Another Side


     Most of the time, the characters of Adventure Time would be portrayed as happy-go-lucky people, especially Finn, seeing how he always enjoys fighting villains and partying with friends. However, they also have this other side to them that is mostly not so much as a happy side. Sometimes, one who is always seen to be happy and playful is actually quite sad or lonely.

     I came across an article written by Samantha Northrop, entitled The Adventures in “Adventure Time”. It was a review of the show and how it attracts adult viewers. In one part of the said article she stated,
The characters are also deep and they all have a “side-b.” As goofy and playful “Finn the Human” is, he can often be found sitting alone, feeling lost, and questioning his purpose. Marceline, a vampire teenager, has many episodes where she has to sort out issues with her neglectful father.
 If I think about it, I find that it's a good idea to show these kinds of sides of those characters because, if they were always portrayed as happy people then they would become very unrealistic. Plus, it's fun to learn more about a person's psychology. It makes you think, exercises your brain, and also helps you apply this type of understanding in the real world. Giving the characters of the show different sides of their personalities makes it more interesting to watch since, besides exploring the world of the Land of Ooo, we would also be exploring them as well. In the process, we would realize that each one is actually more than what they seem to be. 



     This also applies to the relationship that some of the characters have with the others, like Princess Bubblegum and Marceline. In the episode "What Was Missing" they were seen bickering with one another. Obviously something must have happened between the two some time in the past. However, towards the end of the episode, it turned out that they used to be really good friends, and even if they are both currently not in the best of terms, they give off this feeling which seems like they wish to be friends again. It's a complicated relationship which only makes you think some more but, I guess, it's a good way to keep the viewers interested in watching. We all want to know what's up with those two.

10 - Moral Lessons with a Twist

     Some of the episodes from Adventure Time end with good moral lessons. It's great to know that even a show that can be so random most of the time can still leave the audience with something to inspire them or reflect on I guess. However, these morals aren't like the ones you would find in most children's cartoons. They tend to be different or have twists in them. It's as if everything that happens in the show will always be weird in its own way.

     What do I mean exactly? Well, Pendleton Ward explained this in this one article entitled, Pendleton Ward explains how he's keeping Adventure Time weird which is written by Charlie Jane Anders. It was basically an interview about the show. I found this one statement,
Also, he doesn't see the show as having a lot of irony in it, aimed at adult viewers. "I don't know that there's very much intentional irony in it," he says. "I try not to reference pop culture or anything, [to] try to keep it fresh." The only way in which the show might be a little bit ironic is that when there needs to be a moral at the end of an episode, "I like to flip it on its head" and make fun of it a little bit.
 which probably explains why the episodes that do end in morals tend to be as weird as how most of their conclusions are. However, I feel like, by doing this, they are able to retain the show's unpredictability which will continue to stir interest in the viewers. It's another great way to attract more audiences I guess.


     One episode I would like to use as an example would be "Princess Cookie". I just liked how the story went. It was weird and different but it still made sense. It was basically about a cookie who wanted to fulfil his dream to become a princess by any means necessary. However, since he tried to use force to take Princess Bubblegum's crown by keeping some candy people as hostages, he became a criminal. Although, Jake realized that he was a good guy at heart and decided to help him attain this dream. So, in the end, he did become a princess while he resided in a mental asylum (I believe that the lessons there were that you shouldn't do unlawful acts to attain your aspirations and that it's easier to reach your goals if you have good friends to help you). There are a lot of episodes that have these kinds of weird endings and after you watch them, it gives you these conflicts of emotions. There aren't a lot of cartoons that can do that so I find that it's another reason to why this show interests so much people. You would always think that morals are supposed to make you feel good and reflect but when you watch these morals, it sort of makes you think twice.

Saturday 23 March 2013

9 - Anything Can Happen

     Some people would say that they could not handle how random Adventure Time's episodes can get, but they don't realize that it is basically what makes it all the more interesting to watch. Every episode, every day for Finn and Jake, is a new adventure; something that the viewers won't expect. Because of this, it could never really get dull. Especially since the show's wide array of characters and settings allow the writers to be as creative and imaginative as they want to be.


     I found an article (the same one I mentioned in my earlier post) wherein Fred Seibert answered this question: Will the series have a continuous narrative arc or will each episode be a stand-alone piece? He said:
One of the great things about Adventure Time is that it doesn’t exist in any kind of reality other than the one in Finn’s head. It doesn’t have to link up in any way from episode to episode. It gives the storytellers unbelievable freedom to be really imaginative and inventive. The Land of Ooo is probably the ultimate uncharted territory; any kind of thing imagined can happen in the Land of Ooo and usually does.
      The fact that anything can happen in the show is also what makes people enjoy it. You could make it go through different genres like sci-fi and mystery and it would still make sense since it is all possible in their world. For example, episodes like Slumber Party Panic wherein the candy people from the Candy Kingdom's graveyard rise from the dead, Mystery Train wherein Finn has to find out who is the murderer in the train he is in, The Creeps wherein once again Finn must find the murderer in the mansion before it kills them, etc. They could even write episodes that do not even focus on the two main characters, like the gender-bent episode called Fionna and Cake which everybody loved, Thank You which was about a Snow Golem befriending a Fire Wolf Cub, and Mystery Dungeon wherein Treetrunks, Shelby, the Earl of Lemongrab, NEPTR and the Ice King go through a dungeon. However, they would always include the two main protagonists at some point in each episode. Mostly so that we would be aware of their whereabouts during those events.



     I find that writing the show this way is a great technique for making the viewers stay tuned to it. I mean, it's also great to know where the story of a show could be going but if its conclusion is too predictable then one would lose interest in continuing to view it. Since A.T. is unpredictable, there will always be curiosity to fuel the viewers' interests in it.
     

8 - Adult Attracting Humour

     One of the main reasons why one would love Adventure Time would definitely be its humour. Its cute, fresh and sometimes even weird. I mean, everything about it just feels so natural and imaginative which makes it fun to appreciate. That is what most of the writers of the show do actually. They just write whatever comes to mind and, most of the time, it's hilarious. That's why some jokes and puns tend to feel a bit more "adult" than usual which is another reason why older viewers watch the show.



     I came across an article which was an interview conducted by some people from Turner Broadcasting System Inc. with Pendleton Ward and Fred Seibert. In the interview, they asked this question: "Q. Adventure Time has built a good amount of cross-generational appeal via the Internet. Is there anything about the characters in particular that lends itself to this?". Ward answers:
The style of humor is probably what attracts different generations. Adventure Time is young at heart, it’s silly in a way that kids can be and there’s a level of over-the-head adult kind of humor. Finn and Jake have a lot of made-up slang words like "mathematical" and "rhombus" that I imagine all ages can snicker at the absurdness of.
      Personally, I like the show's humour. It's definitely unlike other cartoons that I've seen and I find how they use made-up words to express their thoughts a fun way to look at things. I mean, nowadays, kids are susceptible to use "bad words"; it's becoming quite inevitable. So, by using some of the made-up slang words that one can find in AT, it makes it feel friendlier in some way. Especially for kids at least. I also think that it helps young adults who aren't comfortable saying "bad words" since it's a fun way to express oneself. 



     Seeing jokes that feel like they're more than meets the eye also kind of amuses people. Especially since they're not what you would expect to find in a kid's cartoon after all. But it's nice how they show these kinds of things in a subtle way; not too in your face. That way, it makes the viewers think about it some more which will create more interest in the subject. It's really good to know that the writers won't restrict themselves when coming up with jokes for the show. It gives it some sort of twist in its nature. Hopefully, Pendleton Ward and his crew will never run out of ideas for the future episodes.

Thursday 28 February 2013

5 - Non-Stereotypical Female Characters

     Adventure Time, as we all know, is filled with a wide array of diverse characters; majority of which are female. Most of the female characters are princesses, like Lumpy Space Princess (LSP for short), Flame Princess, and the well-known Princess Bubblegum, but we also have others like Marceline, the vampire queen, Fionna, the gender-bent version of Finn, Cake, the gender-bent version of Jake, and many more. If you aren't aware of all the princesses that exist on the show then you can check out this link for the list of all of Adventure Time's princesses, including some mentioned in the comics.

     Now, if there's one thing to take note of, it's that these female characters are not the stereotypes. Most of the time, they are very genuine and have quite realistic personalities. Though at some times, the princesses may become damsels-in-distress whenever the Ice King kidnaps them, there are other times when they get to fight for themselves. Like, for example, in the episode Lady and Peebles, Finn and Jake are kept as prisoners by Ricardio, the Ice King's former heart, and it was up to Princess Bubblegum and Lady Rainicorn, a half unicorn and half rainbow creature who's Jake's girlfriend, to save the day. Giving the women in the show these kinds of opportunities is actually pretty great since it doesn't stereotype them in the process, and the women who watch the show can actually learn to appreciate it since it won't seem like a bunch of clichés.


     In this one article, that I found in my research, entitled Pendleton Ward explains how he’s keeping Adventure Time weird which was written by Charlie Jane Anders, Ward states that 
it's hard creating cool female characters, like Princess Bubblegum, because "there's so many stereotypical girl characters, and the easiest thing to do is the opposite: girl power, making them extremely intelligent or extremely tough. I just want to make girls that are normal, just like Finn is normal." He likes writing Princess Bubblegum because she's not just great at science, she's also kind of a "goofball, and her experiments are wacky. She's not the smartest person in the universe."
 So, thanks to Mr. Ward, we get to enjoy watching all these characters who aren't those typical girls that you could find in other cartoons. Like, Marceline who loves rock music and fights for herself when she needs to. For example, the episode Memory of a Memory, Marceline's ex-boyfriend stereotypes her, like ordering her to make him a sandwich, but after finding out that he tricked her, she breaks up with him. 


     I also came across another article on the same topic. It was entitled Why I Love 'Adventure Time' which was written by Myrna Waldron who is a feminist writer/blogger. She explained the things which she liked about the show; mainly how the female characters are depicted. Here is a statement she made in one part of the article,
I also practically exploded with joy at the final scene where Fionna talks about how she has lots of guy friends, but isn’t interested in/isn’t ready to date them, and that there’s nothing wrong with that. THANK YOU. It’s incredibly frustrating how many people think that somehow something is missing if you don’t have an official romantic partner, or that men and women can’t have a platonic friendship. Shippers could do well to remember this - you can like someone without wanting to bang them.
This is also one thing to admire in the show. It makes Fionna seem even more independent and that's good since it would inspire little girls, who have seen this episode, that romance isn't the most important thing to accomplish. These kinds of things do take time, so at the moment, they should just have fun. Also, I feel like, by doing this, it interests the viewers even more; making them want to watch just to see how Fionna's relationship with her guy friends will ever develop into. 

     The fact that Adventure Time creates female characters who are not stereotypical, unlike in some cartoons, actually attracts a lot of female adult viewers; another factor to add to the list. 

Sunday 17 February 2013

4 - The Dark Past


     You should probably know by now that Adventure Time is also known for having a "dark past". Its setting is in a post-apocalyptic world where most of the inhabitants of the Land of Ooo are mutants, like the candy people of the Candy Kingdom, the different princesses, the talking animals in the forest, etc. However, despite this fact, the writers of the T.V. show are still able to make everything in it joyful, playful and almost child-friendly. Could this type of sugar-coating be another reason why adult viewers find the show so interesting?

     In my research, I came across an article called ‘Adventure Time’: Post-apocalyptic ‘candyland’ attracts adult fans which was written by Noelene Clark. It talks about how the show began, how the writers were able to come up with the ideas and such, and of course about how the show's past attracts adult viewers. Here's a quote from the said article,
“I think that’s what makes the show interesting, if anything,” Ward said. “It’s candyland on the surface and dark underneath, and that’s why it’s compelling, I think, if at all. Those are my favorite kind of emotions — the ones that conflict with each other, and they feel weird inside of you.”
 So, that's probably why the show has a dark past, and the fact that this kind of idea is actually so compelling is a great one actually. A lot of people would always expect something post-apocalyptic to be so sad and hopeless, but with Adventure Time, it actually gives us a whole new perspective of the subject. Making us rethink that sort of idea. So the whole thing isn't really something of what we expect. We might see Finn and Jake exploring the depths of the ocean using a submarine and notice that there are destroyed buildings, cars and streets at its bottom, but they would still be having fun doing their own business, and that only arouses more interest in the viewers since, naturally we would want to know more. But as Ward has stated, they won't dwell too much in the show's past since it would be too depressing.

     If you think about it, being in a post-apocalyptic world is not really something that most children would be able to understand. However, the writers of the show don't really focus on writing for the children or adults. Most of the time, they just write what they think would be funny or what they like to write. I found this article entitled, Inside the Fun Factory: An Elucidating Discussion with Pendleton Ward, the Creator of Adventure Time which was written by Max Eddy, wherein Ward says that, 
“I think we just write to make ourselves laugh,” he said. “We just write for ourselves. We try to crack each other up, that’s what we do. We don’t sit down and try to tailor jokes for kids or for adults. We just write stuff that we think is funny and hope everyone else thinks it’s funny.”
This is probably the reason why some jokes would be questionable if it were for children or not, but, then again, this is probably why adults like watching it too. Besides having to be child-friendly, the show practically has no restrictions. Now that we know that it has a dark past, it is up to the writers on how they wish to show some moments that would show significance while still being able to please the kids. One good example for this technique would be the episode I Remember You. The episode focused more on Marceline, the Vampire Queen who was abandoned as a child, and the Ice King who used to be called Simon Petrikov but due to his crown's powers of the ice (the one that he's wearing now) it drove him insane making him lose his memories of being human. It showed us what happened between the two characters' past but it also did not tell us a lot about that topic. It was like a quick flashback explaining how Marceline met the Ice King and how precious her stuffed toy really was to her (since it was given to her by the Ice King when he found her wandering alone). So, by doing this, it made the viewers, both young and old, feel compelled to learn more. I mean, that one episode raised so much questions. Leaving them all unanswered would be a shame. So showing more episodes that dip into some times in the show's past is another great way for the writers to interest more viewers. It kind of acts like a reserve tank wherein, if ever the writers do run out of ideas, they could always try making episodes that involve things from the past.

     So, to sum it all up, a children's show that has a dark past but is still able to be joyful and fun can actually attract a lot of adult viewers. Especially since, it is accompanied by writers who write about anything they can come up with, as along as they find it humorous.

3 - Nostalgia in Adventure Time

     We all know that Adventure Time seems to be filled with a lot of weird and random adventures, but have you ever noticed how you could relate to some of them? Like, for example, the episode called Rainy Day Daydream wherein whatever Jake imagines actually comes true. When he imagined that there was lava on the floor, it actually happened and they couldn't touch the ground otherwise, they would melt. Interesting since, that was one of the most relative childhood games that any adult would love to reminisce. That was probably what Pendleton Ward wanted to do with that episode. Reminisce on his childhood again.



     People say that "nostalgia", meaning: a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends, could be one of the reasons why adults love to watch Adventure Time. Now that I think about it, I believe it could be true. There are some times in the show wherein one could really relate to Finn and Jake's adventures while learning from it as well. Through my research, I came across an article entitled, ‘Adventure Time’: The Animated Kids Show You Should Be Watching, written by Sky Friedlander, stating a few reasons why one should be watching the show. The first reason which he stated was that it had "The nostalgia factor". This was further backed up by the research that Mike Rugnetta, the host for the PBS web series Idea Channel, made for the very same statement. Here is the said episode.


     Here's the statement made by Friedlander, I quote, 
 He (Mike Rugnetta) argues that nostalgia is at the root here, with Finn and Jake eliciting warm memories from us old fogies as they travel their world, discovering new creatures and ideas, and saving the day.
 With that in mind, it's no wonder why a lot of adults could be watching the series. It's like, as they watch Finn and Jake go on another adventure, they wait for moments that they can relate to or just reminds them of their childhood. This is most probably due to the fact that the writers of the show write the stories as if they themselves were living the lives of these characters and stories that they would come up with would come from their ideas from their childhood. At least, that is what Pendleton Ward said during his interview with Co.Create. So, since these ideas are coming from adults who base them from the ones they had from their younger years, then it could be the reason why other adults find it all so nostalgic. Indeed, this is a good reason to be watching Adventure Time.

Sunday 10 February 2013

Chapter 1

Chapter 1

INTRODUCTION


A. Background of the Study

     Adventure Time is a T.V. show that is made for kids, or at least that was the target audience. The show itself is quite simple, being about a human boy named Finn and his best friend named Jake, who's a talking magical dog, who both likes to go out on adventures. Every day they meet all kinds of creatures and do all kinds of quirky fun things. It is this kind of story telling that attracts children to keep watching the series. Not to mention, the animation and the way the characters were drawn so simply and in such a cute way is also another eye-candy for the young viewers. 

     Pendleton Ward, the creator of the show, stated that he just set out to make a children's show; One that he would have enjoyed as a child himself. With Adventure Time, he was able to succeed at that goal. It became a huge hit with the children. However, they say that, although the show is for children, it has teenage humour. This is due to the fact that the people who make it don't restrict themselves when coming up with jokes and puns. They don't bother themselves with the idea of whether the children can understand it or not. This is probably another reason why it attracts more viewers.

     Adventure Time has a lot of eye-candy which attracts children to watch it. The way everything is drawn is quite simple yet there are times when they decide to put in a lot of details, mostly just to emphasize the situation or the character's emotion. Also, the manner the characters are designed are quite unique and adorable as well. Another factor that attracts children to watch it. Its humour is also something to note. Although not all the jokes can be understood by children, there are still some that others can still appreciate which probably makes kids feel more interested to watch.

     However, despite the fact that Adventure Time is targeted at children, there are a lot of adults who also watch the show. Whenever one would go to a Comic con or a cosplaying event, he would always see young adults and maybe even ones in their 30's or 40's dressed in Adventure Time characters. Now it is not unusual for adults to be watching cartoons, especially if they are really targeted for adults. However, being that Adventure Time is a show made for children, adults happen to enjoy watching it just as much as kids do. This could be due to the fact that it has some jokes that could only be understood by older people but what other factors make adults feel so interested in the show? 

     At first glance, one would think that this show is definitely for kids judging from how the characters look so colourful and the settings look so magical. But after watching a few episodes, you would start to take notice of some things that's not really just for kids, like the show's dark past. The place where Finn and Jake live, the Land of Ooo, actually takes place during a post-apocalyptic era wherein humans have become extinct, making Finn the only human being left. But even if the show has this dark mysterious past, they still make it fun and happy through all of Finn and Jake's adventures, probably another reason why adults must enjoy watching this show.

     However, this study intends to learn more. This paper will deal with what exactly makes the show so appealing to adults. It will focus on the factors that make adults watch Adventure Time.


B. Statement of the Problem

     This study aims to answer this question:

     1. What are the factors that make adults watch Adventure Time?


C. Significance of the Study

Animators. Animators, who are either just starting their careers or are already familiar with the business, would be able to find this research helpful due to the fact that it can help them learn more about how they can make a cartoon that can be both appealing to child and adult viewers just like Pendleton Ward's Adventure Time. Also, they could use this knowledge to come up with their own techniques on attracting these viewers.

Adventure Time Fans (Mostly Adults). Fans of the T.V. show, especially the adults, can find this information useful if they also wish to learn more about how their favourite show is able to attract the kind of viewers it gets. It could also help the adult fans realize that there are a lot of other viewers their age as well.

Adults and Teenagers Who Want to Prove a Point to Their Parents or Friends. This research can help those who want to prove to their parents (or even to other people) that not all cartoons are "only for kids". Even adults watch the T.V. show, Adventure Time, and enjoy it like the children do.

Future Researchers. This paper will be useful to future researchers who will make similar studies with this topic since there are not a lot of studies on this subject. 


D. Scopes and Limitations

     This study will mainly focus on the factors that make adults watch Adventure Time. So it will also discuss how the show works; its characters, setting, story and possibly some of its relevant episodes. It will also mention what the children enjoy about this show and as well as the adults.

     We will no longer discuss every episode that they have released, only the ones that will come up during the research or will be of significance. We will also not discuss whether the show is really meant for children or not since we have already established that it was initially targeted at them.


E. Materials and Methods

     This research uses a descriptive method since the researcher describes and discusses related articles found on the World Wide Web. Please note that majority of the information in this research is found through the internet. The rest is through surveys which will be done by asking adults and young adults questions, like if they watch Adventure Time and what do they like about the show. This will either be done personally or through the use of the internet once again.


F. Definition of Terms

Cartoon - A simple drawing showing the features of its subjects in an exaggerated way, esp. in a newspaper or magazine.

Character - A person represented in a play, film, story, etc; role.

T.V. - An abbreviation for the word "television" which is the broadcasting of a still or moving image via radiowaves to receivers that project a view of the image on a picture tube.

Eye-candy - Visual images that are superficially attractive and entertaining but intellectually undemanding.

Cosplaying (Cosplay) - Short for "costume play", is a type of performance art in which participants wear costumes and accessories to represent a specific character or idea. 

Pun - A joke exploiting the different possible meanings of a word or the fact that there are words that sound alike but have different meanings.

Post-apocalyptic - Set in a world or civilization after an apocalyptic fiction, which is a sub-genre of science fiction that is concerned with the end of human civilization due to a potentially existential catastrophe such as nuclear warfare,pandemic, extraterrestrial attack, impact event, cybernetic revolt, technological singularity, dysgenics, supernatural phenomena, divine judgement, runaway climate change,resource depletion, ecological collapse, or some other general disaster.